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153,86 €
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The story of Pekarna Pečjak began in 1972, with a small artisan bakery opened in Vrhnika where hand-crafted biscuits were lovingly produced.
Stanislav Pečjak, together with Jože Adamič and Herman Kovač launched his venture at a time when entrepreneurship in Slovenia was still in its infancy. Despite early challenges, their dedication, craftsmanship, and commitment to quality ensured the business’s success.
Even today, the aroma of biscuits and pastries still fills Vrhnika—now coming from Pekarna Adamič.
Image 1: Biscuit production was truly a family affair, with family members playing an important part.
Pictured: Mr. and Mrs. Adamič.
In search of new opportunities, Stanislav Pečjak turned his attention to pasta production. In 1975, together with his friend Tone Baškovč, he established a dedicated pasta workshop producing a variety of fresh egg pasta. Initally, Stanislav’s mother advised against their idea, saying, “All housewives make pasta at home—who’s going to buy these products?” But they remained confident that quality would win over customers. They used extra white flour and a generous amount of real eggs—a premium approach at the time—they quickly proved their strategy was right. Within just three days of opening, demand had already exceeded production capacity, even with production rates reaching 200 kilograms per hour. Today, pasta continues to be produced in Vrhnika under the Baškovč brand.
Image 2: Egg pasta pasteurizer. Pekarna Pečjak has never used powdered eggs – only fresh, real eggs.
Image 3: Tone Baškovč and Stanislav Pečjak during the construction of the pasta production facility. They were business partners for a time, and even after going separate ways, remained close friends.
Stanislav Pečjak’s journey of dedication and innovation led him to his ultimate goal – founding his own company in 1984.
The first production facility was established in Škofljica, which still serves as the headquarters of Pekarna Pečjak today. Initially focused on pasta production, the facility laid the foundation for what would become a thriving family business.
Reflecting on his path yeras later, Stanislav Pečjak said: “It was a golden decision—the one that made us great.”
Image 4: Stanislav Pečjak knew every employee by name. With no R&D technologists at the time, he spent countless hours in the production facility alongside master bakers, constantly seeking ways to perfect his products.
Image 5: Egg pasta dough mixer.
The year 1991 brought major challenges for Pekarna Pečjak, as the war and the breakup of the former Yugoslavia led to the loss of nearly half of the company’s sales, particularly in the Zagreb and Karlovac regions.
Faced with declining production and the risk of layoffs, the owners took decisive action to reorganize parts of the operation. Soon, the comforting aroma of biscuits, fresh bread, and pastries once again filled the air in Škofljica. This period also marked the company’s first steps into frozen product manufacturing. For a while, bread production was the company’s strongest profit-maker, reaching up to 4 tons of baked goods daily. However, the company gradually shifted focus from bread production toward the development and manufacturing of frozen products.
In 1994, a new production facility was opened in Trzin, initially concentrating on pasta production, laying the groundwork for future growth.
Image 6 (above): Egg pasta roller with a conveyor belt leading into the pasteurizer, part of our percise pasta production process.
Image 7 (above): Traditional pasta-making methods are still being used today, involving significant manual work. During drying, pasta is carefully stacked and loosened by hand to ensure even drying and maintain premium quality.
Image 8: A pot of boiling water used to pour in the batter to make traditional spoon dumplings. After cooking, the dumplings are carefully drained and dried.
Image 9: Drying chambers used in the production of spoon dumplings.
In 1998, a new production line was added for frozen products made from potato and phyllo (filo) dough.
In 2002, another line was introduced — this time for frozen products made from puff pastry and laminated yeasted dough.
Images 10, 11: The Fritz production line for filled phyllo dough, where burek production began in 1998 — still one of Pekarna Pečjak’s key product lines today.
Pictured: Stanislav Pečjak and Janez Uršič, representative of the Fritz company.
In 2002, the final phase of the frozen product facility in Trzin was completed.
The Trzin unit also houses:
For Mr. Pečjak, product quality always remained the top priority.
His guiding principle reflects the personal care behind every creation:
»Our customers are also our families, neighbors, and friends. Offering anything less than the best is simply unthinkable.«
Image 15: Mr. Pečjak received a special award for his entrepreneurial achievements from the Slovenian Chamber of Craft and Small Business.
In 2005, the leadership of Pekarna Pečjak passed to his son, Silvester Pečjak. He was joined by his sisters, Majda and Tanja, along with other members of the Pečjak family, forming a dedicated leadership team to guide the company into new domestic and international markets.
Image 16: Even after retiring, Stanislav Pečjak remained closely involved, regularly visiting the company and supporting his successors in day-to-day operations. Tudi po upokojitvi je Stanislav Pečjak redno hodil v podjetje in tako ohranjal stik z dogajanjem v njem in s svojimi nasledniki.Pečjak family, forming a dedicated leadership team to guide the company into new domestic and international markets.
Pictured: The late Stanislav Pečjak with his daughter Majda Matjaž and son Silvester Pečjak.
Following Slovenia’s entry into the European Union, Pekarna Pečjak began expanding into international markets—initially through distributors and later by establishing subsidiary companies in selected countries. Since 2014, with the opening of a subsidiary in Zagreb, the Croatian market has grown increasingly important. With its own distribution network—including central hubs in Zagreb, Rijeka, and Split—and daily deliveries from Slovenia, the company has successfully met the needs of Croatian customers. Today, Pekarna Pečjak is widely present in hotel chains and selected retail networks.
The most important export markets for Pekarna Pečjak are Croatia, Germany, Austria, Italy, Switzerland, Slovakia, Bulgaria, and Hungary, with export revenues accounting for just over 15% of total income.
Pekarna Pečjak has consistently adapted to changing market demands and consumer dietary trends. In 2018, the company began producing vegan products and obtained the Vegan V-label certification.
In addition, specialized product lines now include organic (bio) products, dairy- and egg-free items, vegan choices and items with functional benefits—all developed with a focus on quality natural ingredients and Slovenian origin. Preserving tradition while embracing modern food technology remains at the core of company’s values.
As Stanislav Pečjak famously said, “The cold is our preservative.” Avoiding unnecessary additives, the company designs products with modern consumers in mind, making meal preparation quick, easy, and convenient without compromising quality or flavour.
The excellence of Pekarna Pečjak’s products is widely recognized. Selected products have received Gold Awards from Chamber of Commerce and Industry of Slovenia, one of the highest honours in the Slovenian market.
Consumer trust in the brand is further reflected in the Trusted Brand survey, where Pekarna Pečjak was voted the “Most trusted Brand for Bread and Baked Goods” in 2020 and 2021.
Stanislav Pečjak passed away in 2020, leaving behind a remarkable legacy. A man of strong character and determined spirit, he never shied away from bold decisions, building Pekarna Pečjak from the ground up. Known and respected by his employees, he maintained a deep sense of care and responsibility toward everyone in his company—a value he also instilled in his family.
Živel je za podjetje, ki ga je ustvaril, pri tem pa ohranil občutek za soljudi, svoje zaposlene.
Reflecting his integrity, he once said
“Just days after posting the job ad, we had all the workers we needed for production. That makes me happy, because it shows my children are not exploiting anyone.”
Stanislav Pečjak’s family remains committed to continuing the path he paved, preserving the values and lasting legacy he left behind.
